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Capitalizing on Assimilation


Being an avid nature lover, I spent nearly 10 years of my summers growing up in various summer camps spread-out across the East Coast. Whether sleep-away or day camp, though, I began to notice a common symbol that all of these camps would sell themselves through – Native American tradition. Depictions of dream catchers, eagle feathers and other (often stereotypical or overly simplified) symbols of Native American culture were a commonplace throughout camp pamphlets; they were intertwined with the camps’ company logos and flashed around the screen on official websites. While camp was in session, Facebook pages flooded with images of 8-year old dancing with counselors to Flo Rida during “pow wows” and sitting around camp fires while (usually-white) camp directors donned their “traditional headdresses.”
Our class discussions concerning Native American culture and its complex connection to some sort of undefined “American identity” interested me as I began to reflect on the many examples of often blatant cultural appropriation that I had witnessed as a child (and still witness today). Undeniably, camps throughout America see an advantage to associating and marketing themselves with these symbols, an idea that only proves that America’s confusing fascinating with grabbing onto elements of Native American culture has continued on to today. Perhaps this fascination is a product of a longstanding myth that Native Americans have an unparalleled connection with and care for the earth around them. The perpetuation of this stereotype may therefore be in part to achieve an image of a down-to-earth, authentic “American” camp.  Regardless, there is no denying that while such symbols may very well create a sense of tradition among campers, there is an inherent problem with utilizing the culture of others – particularly when it is used inauthentically to essentially sell a contrived image. Rather than picking and choosing symbols of Native American culture that fit their own desired agenda, camps around the country need to focus on appreciating rather than utilizing the cultures of others; cultures should never be selling points.